CONFIANT’S DEMAND QUALITY REPORT FOR Q3 2018
Originally written by Jack Cohen Martin
Advertising verification providers have been traditionally focusing on the advertisers. Traffic reports featuring impressions quality benchmarks are widely available online and present insights and potentially actionable information to the media buyers.
On the other hand information sources about demand quality- malvertising and fraudulent ads, coming from RTB are scarce.
Confiant has compiled a first of its kind research to highlight Q3 2018 demand quality trends and benchmarks with you- the publisher, in mind.
Inside the report you’ll find:
Market wide rates of Malicious, Impression fraud, and low quality creatives.
Trends and updates compared to previous quarter.
Malvertising and Fraud Rates of the Exchanges and SSPs.
And much more!